Alpine.AI prides itself on providing actionable information to help shepherd companies into the voice-enabled era. There are reasons not to build a Google Assistant app, but below is a discussion on the benefits.
Retailers and brands, now is the time to build a Google Assistant app. We are not saying this because it will instantly bring massive revenue. Voice Search is coming, it is evolving quickly, and you will benefit from being the smartest company in your vertical.
If you are not understanding how consumers are using Google Assistant to find your company, you risk getting left behind this major consumer movement.
Voice-first commerce search is here
Consumer voice searches have been growing, but smart, open assistants have changed what consumers are searching for.
There are now 450M Google Assistant and Amazon Alexa enabled devices, with Google representing over 400M of them.
The Google Home set of products is training consumers to ask Google via voice for their search needs, and all Google Android devices will be ready to fulfill that consumer experience.
Alpine.AI served more than 3,500 voice applications over the past two years, and we analyzed quite a bit of voice search traffic. At the end of last year, we saw a marked shift in that many more consumers were expecting brands to deliver valuable answers and the right product recommendations, conversationally, on voice-enabled devices.
The Search Company, Google, should lead voice search, voice SEO and voice SEM.
Imagine not having a website, and every day millions of consumers can’t find your brand. If you don’t have Google Assistant app soon, that feeling could become reality.
“Hi, how can I help?” is the new search bar.
Voice SEO is not here… yet. That said, organic searches of your company name, “explicit searches,” on Google are a major source of traffic, and will be a major traffic source to your brand from Google Assistant.
Capture explicit searches from Google Assistant now, as you watch Voice SEO become a major part of the search traffic ecosystem.
Brands and Retailers: Invest now in order to lead later – but invest the right way
This gets to the crux of the discussion – if you look at your Path to Purchase, voice search is will influence every phase of the journey. Without primary data, you will be watching from the sidelines.
If you invest in creating a Google Assistant app experience, you’ll develop opinions about these critical questions:
- When will Google Assistant become a major Google search portal?
- When will smart assistant usage on mobile phones exponentially increase?
- How can you best ‘be found’ on Google Assistant?
- What Path to Purchase actions are consumers taking on Google Assistant?
These questions could sway billions of your commerce dollars – voice is too important to wait for for the conclusions.
But how do you get started with a Google Assistant app?
Alpine.AI does not recommend creating an experience from scratch, nor creating an experience that is disconnected from your existing Path to Purchase.
Create a Google Assistant app that ties into your current Path to Purchase. Utilize your existing product catalogs, understand consumer voice behavior, and recognize how consumers traverse through purchase decisions using voice.
Interested in Amazon Alexa skills? Read our post about Amazon Alexa skills.
We were impressed by this article on Voice Search. Having good snippets is a first step, but retailers and brands must focus on the conversation and conversion potential – not just initial information. Great quote from this article: “As a result, marketers must treat voice search as a conversation”